Friday, April 24, 2009


Chago's new favorite word is "Drinkability."

Yes, like from the Budweiser commercials.

Still not sure when he might have happened to catch a beer commercial, as our kids typically don't watch any TV at all, let alone during the prime time beer advertising hours.

Thinking it was likely a friend from school. Pretty sure I saw one of them chugging a forty before bell rang last week.

But it's a good word, don't you think? Really jumps around the mouth. I think I'm a convert, too.

It's not enough to make me drink Budweiser, mind you, but neither were those frogs a few years back, and they were total cuteness.  [Word to the marketing world, great branding and solid name recognition still can't make pissy water taste better.]

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